Atlas

Traditionally ‘bearer’ or ‘enduring’; origin uncertain

Atlas comes from Greek mythology and is traditionally interpreted as ‘bearer’ or ‘enduring’, though its exact derivation remains uncertain. In the story, the Titan supports the heavens: the familiar idea that he carries planet Earth changes the original image. The word ‘atlas’ also calls to mind a book of maps, giving the name a second, more exploratory association. Its firm t and compact finish can feel bold and modern. For someone drawn to it, the choice is partly about that vivid imagery: Atlas places its mythological connection in the foreground rather than hiding it behind a quiet meaning.

Etymology: From Atlas of Greek mythology. The familiar interpretations involving endurance and carrying are traditional, not a settled etymology.